In which of the following cases does the use of information raise ethical issues?
A) Yield management.
B) Selling information.
C) Micromarketing.
D) All of the above.

Question

Quizplus · Accepted Answer

All the given choices involve the use of information, which can raise ethical concerns.

A) Yield management involves using customer data to set different prices for different groups of customers. This can lead to issues of discrimination or unfair pricing practices.

B) Selling information, especially personal information, without the knowledge or consent of the individuals concerned can lead to privacy and security concerns.

C) Micromarketing involves targeting individuals or small groups with personalized advertising and promotions based on their personal data. This can raise concerns about invasion of privacy or manipulation of consumer behavior.

In Which of the Following Cases Does the Use of Information