In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.
A) Reverse brainstorming
B) Problem inventory analysis
C) Brainstorming
D) Focus groups

Question

Quizplus · Accepted Answer

This method is called problem inventory analysis, where the consumers are given a list of problems in a general product category, and they are asked to identify the ones they have experienced. This helps the companies understand the common issues faced by their consumers and develop solutions accordingly. Reverse brainstorming is when the group focuses on the problems instead of solutions, brainstorming involves generating new ideas, and focus groups are used for collecting data and feedback from consumers.

In This Method,instead of Generating New Ideas Themselves,consumers Are Provided