By entering a market later,
A) customer uncertainties have already been substantially reduced.
B) the venture can build a reputation as a "founder."
C) the company can erect barriers to entry and imitation.
D) the player gets to operate only for a grace period.

Question

By entering a market later, 
A) customer uncertainties have already been substantially reduced.
B) the venture can build a reputation as a "founder."
C) the company can erect barriers to entry and imitation.
D) the player gets to operate only for a grace period.

Quizplus · Accepted Answer

By entering a market later, customer uncertainties have already been substantially reduced. This is because existing players in the market have already educated customers about the product or service, leading to reduced uncertainties for new entrants.

By Entering a Market Later