First movers face:
A) market rigidities.
B) high entry barriers.
C) cost disadvantages.
D) demand uncertainty.

Name: First movers face: A) market rigidities. B) high entry barriers. C) cost disadvantages. D) demand uncertainty.
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Question

First movers face: 
A) market rigidities.
B) high entry barriers.
C) cost disadvantages.
D) demand uncertainty.

Quizplus · Accepted Answer

First movers often face demand uncertainty because they are introducing a new product or service to the market, and it is unclear how large the demand will be or how consumers will respond.

First Movers Face