Which of the following is true of quota sampling?
A) It requires individuals, who meet the researcher's desired qualifications, to be open to payment.
B) It involves a process of selecting a sample based on precise numbers of individuals or groups with specific characteristics.
C) It is often used in small-scale survey research.
D) It is used when time and money are limited.

Question

Quizplus · Accepted Answer

Quota sampling involves selecting a sample based on specific characteristics or quotas, such as age, gender, or income level, and then selecting individuals within those quotas through non-probability sampling methods. It is often used in market research and is most effective when the researcher has a clear idea of the distribution of the target population across the desired characteristics.

Which of the Following Is True of Quota Sampling