Which of the following is a characteristic of qualitative research?
A) Qualitative research is descriptive.
B) Qualitative researchers analyze their data deductively.
C) Qualitative researchers are concerned primarily with product.
D) Qualitative research is artificial.

Question

Quizplus · Accepted Answer

Qualitative research is descriptive in nature, meaning that it seeks to describe and understand the complexity and richness of a phenomenon or social context. It is concerned with generating in-depth, nuanced insights into the perspectives and experiences of the people being studied, rather than testing a specific hypothesis or theory. Qualitative research often involves collecting data through methods such as interviews, focus groups, observations, and document analysis, and analyzing that data through a process of coding and thematic analysis.

Which of the Following Is a Characteristic of Qualitative Research