Hunter is the R&D manager at a technology company. He started a project for a new operating system that has shown evidence of difficulties in implementation. However, Hunter can't admit that his project will not work, and continues to invest his team's time and budget to the project. Finally, the CEO calls Hunter to her office to ask him to ditch the project and to tell him he suffers from ________ bias.
A) framing
B) overconfidence
C) representativeness
D) anchor
E) escalation of commitment

Question

Quizplus · Accepted Answer

If you really hate to admit you're wrong, you need to be aware of the escalation of commitment bias, whereby decision makers increase their commitment to a project despite negative information about it.

Hunter Is the R&D Manager at a Technology Company