Hillary is developing a survey regarding the colors of clothes political candidates wear and their effects on voters.Respondents rate their level of agreement with each item on a scale of one to five.Item 4 states: "The color red is an indication of strong leadership qualities." Item 12 states: "The color red has no effect on my voting preferences." These questions seek to determine ____.
A)inter-rater consistency
B)internal consistency
C)inter-method consistency
D)test-retest consistency

Question

Quizplus · Accepted Answer

These questions are seeking to determine the internal consistency of the survey, specifically, whether respondents' ratings are consistent across items related to the color red. Item 4 suggests that the color red is viewed as positive for political candidates, while item 12 suggests that it has no effect. By measuring the consistency of responses across items like these, Hillary can assess the reliability of her survey instrument.

Hillary Is Developing a Survey Regarding the Colors of Clothes