The practice of inferring needs and preferences from a consumer's online behavior and then targeting related advertisements to them is referred to as
A)data mining.
B)behavioral marketing.
C)internet tracking.
D)targeted selling.

Question

Quizplus · Accepted Answer

Behavioral marketing involves using data mining and online tracking to understand a consumer's behavior and preferences in order to target relevant advertisements to them. This practice is also known as "interest-based advertising" or "personalized advertising."

The Practice of Inferring Needs and Preferences from a Consumer's