Slotting allowance fees for a new product can be assessed through ________.
A) computation of a product's markup
B) use of a sales opportunity grid
C) assessing a product's sales potential
D) estimating holding costs

Question

Quizplus · Accepted Answer

Slotting allowances fees are fees retailers charge for allowing a new product on their shelves. These fees can vary among retailers and depend on various factors such as product category, sales potential, and shelf space availability. As such, the use of a sales opportunity grid can be a helpful tool in determining the appropriate slotting allowance fees for a new product. The grid helps evaluate the market potential of a product by analyzing its customer appeal, shelf space required, and pricing level. Using this information, producers can calculate the optimal slotting allowance fees for the retailers they are targeting.

Slotting Allowance Fees for a New Product Can Be Assessed