A store's physical characteristics that project an image and draw customers is its ________.
A) image
B) atmosphere
C) positioning
D) storefront

Question

Quizplus · Accepted Answer

Atmosphere refers to the overall ambiance and environment of a store, which includes its physical characteristics such as lighting, music, scent, and layout. A well-crafted atmosphere can attract customers and differentiate a store from its competitors. The other options are not as appropriate since image, positioning, and storefront are all components that contribute to a store's overall atmosphere.

A Store's Physical Characteristics That Project an Image and Draw