Positioning can best be defined as ________.
A) a retailer's projecting an image relative to its retail category and its competitors that elicits a positive consumer response
B) how a retailer is perceived by consumers and others
C) the way in which a retailer is defined in a shopper's mind
D) the mix of atmosphere, storefronts, store layouts, displays, and customer services as they relate to communicating with customers

Question

Quizplus · Accepted Answer

Positioning is about projecting an image relative to competitors to elicit a positive consumer response, which aligns with choice A.

Positioning Can Best Be Defined as ________