A market skimming strategy is most appropriate when customers are highly insensitive to price and when the retailer seeks high profit per unit.

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A market skimming strategy involves setting a high price for a new product or service in order to maximize profits from early adopters who are less price-sensitive. Therefore, this strategy is most appropriate when customers are highly insensitive to price. It is also suitable when the retailer seeks high-profit margins per unit, as the high price allows for greater profitability.

A Market Skimming Strategy Is Most Appropriate When Customers Are