Market penetration is an appropriate strategy when ________.
A) a retailer seeks to attract consumers less concerned with price and more concerned with service, assortment, and status
B) new competitors are unlikely to enter the market
C) low prices discourage actual and potential competition
D) early recovery of cash is a goal of the retailer

Question

Quizplus · Accepted Answer

Market penetration strategy involves setting lower prices to attract more customers and gain market share. This strategy is appropriate when low prices discourage actual and potential competition, which makes it difficult for new competitors to enter the market.

Market Penetration Is an Appropriate Strategy When ________