A retailer typically has no intention of selling a promoted good or service in ________.
A) unit pricing
B) item price removal
C) price discrimination
D) bait-and-switch advertising

Question

Quizplus · Accepted Answer

Bait-and-switch advertising is when a retailer advertises a product or service at a low price to attract customers but then tries to sell them a different, more expensive item instead. The retailer has no intention of selling the originally advertised item and is using it as bait to get customers in the store. Unit pricing is when the price of a product is broken down into smaller units (such as price per ounce) to make it easier for customers to compare prices. Item price removal and price discrimination are not related to a retailer's intent to sell a promoted good or service.

A Retailer Typically Has No Intention of Selling a Promoted