The effectiveness of a micromerchandising strategy can best be judged through category management.

Question

Quizplus · Accepted Answer

Category management involves analyzing and optimizing the performance of a specific product category or group of products. By implementing a micromerchandising strategy, which involves tailoring product placement and presentation to specific consumer segments, category managers can assess the impact of this strategy on sales and overall category performance. Therefore, category management is an effective way to evaluate the effectiveness of a micromerchandising strategy.

The Effectiveness of a Micromerchandising Strategy Can Best Be Judged