A conventional supermarket's adding a line of gas barbecues and summer furniture during the summer season illustrates which merchandising strategy?
A) scrambled merchandising
B) trading up
C) handling substitute products
D) selling complementary goods

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to a retail strategy where a store sells products that are not traditionally associated with their business type, aiming to attract more customers and increase sales by offering a wider range of products. Adding gas barbecues and summer furniture in a supermarket, which typically sells food and household items, is an example of this strategy.

A Conventional Supermarket's Adding a Line of Gas Barbecues and Summer