A major difference between a vertical and a horizontal fashion trend is based on the ________.
A) ultimate sales level achieved for the fashion
B) speed of diffusion of the fashion
C) social class of the initial group which accepts the trend
D) degree of fashion innovativeness

Question

Quizplus · Accepted Answer

A vertical fashion trend is often distinguished by the social class of the initial group which accepts the trend, typically starting from a higher social class and moving downward. Horizontal trends spread across social classes without a clear direction of movement from higher to lower classes or vice versa.

A Major Difference Between a Vertical and a Horizontal Fashion