A major characteristic of micromerchandising is the ________.
A) lower costs through quantity discounts
B) use of rationalized retailing
C) appeal to local tastes
D) use of the top-down approach to space management

Question

Quizplus · Accepted Answer

Micromerchandising is characterized by tailoring merchandising strategies to appeal to local tastes and preferences, rather than using a one-size-fits-all approach. This allows retailers to better meet the specific needs and wants of their customers in each location. Lower costs through quantity discounts are a benefit of economies of scale, not micromerchandising. Rationalized retailing refers to a data-driven approach to product selection and is not specific to micromerchandising. The top-down approach to space management is a method for allocating space based on predetermined sales goals, which is not necessarily tied to micromerchandising.

A Major Characteristic of Micromerchandising Is the ________