The use of prototype stores is commonly associated with ________.
A) independent retailers
B) leased departments
C) chain retailers
D) retail cooperatives

Question

Quizplus · Accepted Answer

Prototype stores are commonly used by chain retailers. These stores serve as a test environment for new concepts, merchandise assortments, store layouts, and designs before being rolled out to other locations within the chain. This allows chains to evaluate the potential success of the new store format and make necessary adjustments before investing in a larger-scale rollout.

The Use of Prototype Stores Is Commonly Associated with ________