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A Major Benefit of a Thorough Trading-Area Analysis Is That

Question 2

Multiple Choice

A major benefit of a thorough trading-area analysis is that it allows a retailer to ________.


A) increase sales at branch stores with high trading-area overlap
B) better match its target market profile with a medium's circulation
C) increase the degree of trading overlap among branch units
D) better understand an area's lifestyles

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