A retailer wishes to determine how many of its salespeople cross-sell related items.The optimal methodology should utilize ________.
A) an experiment
B) a survey
C) mystery shoppers
D) secondary data

Question

Quizplus · Accepted Answer

Mystery shoppers would be the best choice to determine how many salespeople cross-sell related items. This method involves hiring people to pose as customers and then observe and record the behavior and actions of salespeople. This would provide a more objective and accurate measurement of cross-selling, as it is not relying on self-reported or biased data from surveys or experiments.

A Retailer Wishes to Determine How Many of Its Salespeople