The potential for interviewer bias is greatest in which survey technique?
A) mail survey
B) observation
C) telephone survey
D) personal survey

Question

Quizplus · Accepted Answer

Personal surveys involve face-to-face interaction between the interviewer and respondent. This provides a greater potential for interviewer bias because the interviewer's actions, words, and appearance can influence the respondent's answers. Additionally, the interviewer may have preconceived notions or biases that can also impact the responses.

The Potential for Interviewer Bias Is Greatest in Which Survey