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A Retailer,in Studying Its Sales Data,has Found That 30 Percent

Question 107

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A retailer,in studying its sales data,has found that 30 percent of its shoppers are outshoppers.These outshoppers account for 40 percent of total retail sales and 50 percent of the store's gross profits.What are the retail strategy implications of this finding?

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The finding that 30 percent of shoppers ...

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