Which forms of nonstore and nontraditional retailing are used by retailers that need to demonstrate their products to consumers for at least 15 minutes to show their unique features?
A) the World Wide Web and video kiosks
B) the World Wide Web and video catalogs
C) infomercials and direct selling
D) vending machines and direct marketing

Question

Quizplus · Accepted Answer

Infomercials and direct selling are forms of nonstore and nontraditional retailing that allow retailers to demonstrate their products to consumers for an extended period of time, which is necessary for products with unique features that require explanation. The World Wide Web and video options (A and B) are better suited for products that can be easily explained with shorter presentations, and vending machines and direct marketing (D) do not allow for product demonstrations at all.

Which Forms of Nonstore and Nontraditional Retailing Are Used by Retailers