Which prospective customers are most likely to respond to a direct marketer's offering?
A) regulars and nonregulars
B) regulars and new contacts
C) new contacts and nonregulars
D) new contacts and nonrespondents

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The Answer of Which prospective customers are most likely to respond to a direct marketer's offering?
A) regulars and nonregulars
B) regulars and new contacts
C) new contacts and nonregulars
D) new contacts and nonrespondents

Which Prospective Customers Are Most Likely to Respond to a Direct