Multichannel retailing is an example of what form of market segmentation strategy?
A) differentiated
B) homogeneous
C) skimming
D) niche

Question

Quizplus · Accepted Answer

Multichannel retailing involves offering products through multiple channels such as online, brick-and-mortar stores, and mobile apps, catering to different segments of customers with different preferences. This is an example of a differentiated market segmentation strategy, where the retailer targets multiple segments with different marketing mixes.

Multichannel Retailing Is an Example of What Form of Market