According to Moscovici's conversion theory,
A)minority influence directly affects individuals and the influence is seen almost instantaneously.
B)minorities pressure group members into changing their judgments without thinking.
C)minorities are only influential when they consistently present their arguments,regardless of how they are viewed.
D)minority influence can eventually produce lasting effects that generalizes across different settings and tasks.

Question

Quizplus · Accepted Answer

Moscovici's conversion theory proposes that minority influence can produce lasting effects that generalize across different settings and tasks. This means that the influence of a minority group can eventually lead to a shift in the majority's attitudes, beliefs, and behaviors, even after the initial contact with the minority has ended. The theory emphasizes the importance of consistent and persistent communication by the minority group, as well as the active processing and evaluation of their arguments by the majority.

According to Moscovici's Conversion Theory