Researchers are more often interested in sociocentric network design than in egocentric network design because they
A)need to complete their study in a limited amount of time.
B)want to learn about the overarching social structure that exists in a given setting.
C)are interested in the network from the perspective of individual actors.
D)prefer quantitative research methods.

Question

Quizplus · Accepted Answer

Sociocentric network design allows researchers to examine the larger social structure of a given setting, which is often of greater interest and importance than individual perspectives. Egocentric network design, on the other hand, focuses solely on the network of one individual, which may not provide as comprehensive a picture of the social dynamics at play.

Researchers Are More Often Interested in Sociocentric Network Design Than