Why would a researcher conduct critical content analysis on materials such as speeches or journalistic reports?
A)to determine what really happened in history
B)to identify societal blind spots
C)as a supplement to big data approaches
D)as a follow-up to purposive sampling

Question

Quizplus · Accepted Answer

Critical content analysis is particularly useful for identifying biases and blind spots in media and other forms of communication. By analyzing speeches or journalistic reports, researchers can uncover underlying ideologies, political perspectives, and other factors that may shape the information presented. This can lead to a deeper understanding of social and cultural phenomena, as well as help to identify potential areas for improvement or intervention. While critical content analysis can be used in conjunction with other research methods, such as big data approaches or purposive sampling, it is not necessarily a supplement to these methods.

Why Would a Researcher Conduct Critical Content Analysis on Materials