Compared to behavioral measures,what is a characteristic of an attitudinal measure?
A)It is less susceptible to social desirability bias.
B)Researchers generally prefer attitudinal measures to behavioral measures.
C)Researchers prefer attitudinal measures when they want to understand how people actually treat one another and respond to the social world.
D)Researchers prefer attitudinal measures when they are interested in understanding why an outcome occurs.

Question

Quizplus · Accepted Answer

Attitudinal measures assess individuals' beliefs, values, and attitudes toward a particular object, person, or situation. They are often used to understand why people behave in certain ways, as attitudes are believed to be a significant predictor of behavior. Behavioral measures, on the other hand, assess actual behavior or actions taken by individuals, but they may not always be accurate reflections of attitudes due to factors such as social desirability bias.

Compared to Behavioral Measures,what Is a Characteristic of an Attitudinal