Southeastern Bank organizes its loan operations based on the market served-consumer, small business, or nonprofit organizations. Departmentalization based on ________ allows Southeastern to better serve borrowers with different needs.
A) function
B) geography
C) process
D) customer group

Question

Quizplus · Accepted Answer

Nonprofit organizations, consumers, and small businesses are different types of customer groups seeking loans for different reasons.

Southeastern Bank Organizes Its Loan Operations Based on the Market