Amazon customers often find it helpful to read reviews for products they're considering purchasing. After ultimately making the purchase, the customer can go to Amazon and post his or her opinion of the recently purchased product. This strategy not only assists other customers with their decision making, it helps Amazon assess the products it sells. Which of the following statements attests to the value of this service?
A) This action provides for complete transparency of company financial performance.
B) This action supports a key criterion of the control function: the measurement of customer satisfaction.
C) This action provides for better tactical planning, particularly the budgeting process.
D) This action supports the premise of recruiting, hiring, and motivating the employees who believe in social media and other ways to reach customers.

Question

Quizplus · Accepted Answer

Companies measure their performance in a number of areas, including their financial performance, their areas of operation, their ability to perform learning for their employees, and customer satisfaction. The use of social media and interactive online communication provides the company with current customer perception of products and services.

Amazon Customers Often Find It Helpful to Read Reviews for Products