Kobe is part of a group of managers at Earthbound Engineering examining whether the company should offer some significant new services that would increase business by appealing to a different group of potential clients. Kobe's group is involved with
A) contingency planning.
B) operational planning.
C) strategic planning.
D) tactical planning.

Question

Quizplus · Accepted Answer

Strategic planning involves setting the major goals of the organization and the policies and strategies for obtaining and using resources to achieve those goals. This type of planning looks at which customers to serve, what products or services to offer, and the geographic areas where the firm will operate.

Kobe Is Part of a Group of Managers at Earthbound