When setting standards used in controlling, it is better to simply state general goals such as "better quality" or "higher levels of consumer satisfaction" than it is to spend a lot of time and effort developing more specific standards.

Question

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If standards are stated in very general terms, it becomes difficult to determine whether the goals are being met. General and vague goals do not clearly identify what the firm is trying to achieve.

When Setting Standards Used in Controlling, It Is Better to Simply