Which of the following is true about the BCG matrix cash cow?
A)It generates tremendous profits in a rapidly growing industry.
B)It has a small market share in a rapidly growing industry.
C)It has a small market share in a slow-growth industry
D)It has a large market share in a slow-growth industry
E)It is generally a dead business that should be divested.

Question

Quizplus · Accepted Answer

The cash cow in the BCG matrix refers to a product or business unit that has a large market share in a slow-growth industry. Despite the slow growth, the business unit continues to generate significant profits and cash flow, hence the name "cash cow".

Which of the Following Is True About the BCG Matrix