When Jeremy begins his speech,the audience doesn't know him and has no basis for assuming he is competent.During his speech,however,Jeremy gains the trust and respect of listeners because he has good research and clear organization.The increase in Jeremy's credibility during the speech is due to which of the following?
A)derived credibility
B)initial credibility
C)terminal credibility
D)authority-based credibility
E)assumed credibility

Question

Quizplus · Accepted Answer

Derived credibility refers to the credibility a speaker earns during the course of a presentation as a result of delivering a well-organized and well-researched presentation. Jeremy's credibility increased during his speech due to his effective presentation skills rather than any prior reputation or authority he may have had (initial or authority-based credibility). Additionally, terminal credibility refers to a speaker's credibility at the end of a presentation, whereas Jeremy's credibility increased over the course of his speech. Assumed credibility refers to the perceived credibility a speaker has before they even begin speaking, and since the audience had no prior knowledge of Jeremy, this option can be ruled out.

When Jeremy Begins His Speech,the Audience Doesn't Know Him and Has