In the sales and operations planning process,the options to influence demand adopt a ______ approach to match supply with demand.
A)reactive
B)proactive
C)passive
D)responsive

Question

Quizplus · Accepted Answer

In the sales and operations planning process, a proactive approach is best to match supply with demand. A proactive approach involves forecasting demand and actively managing promotions, pricing, and other factors to influence demand in a way that aligns with the company's production capacity. This allows for a better balance between supply and demand and helps to avoid stockouts or excess inventory. Reactive approaches are less effective as they rely on reacting to changes in demand after they occur, leading to inefficient production and potential customer dissatisfaction.

In the Sales and Operations Planning Process,the Options to Influence