______ is a forecasting method in which it is assumed that the demand in the next period will be the same as it is in the current period.
A)Moving average
B)Naïve approach
C)Simple average
D)Sales force opinion

Question

Quizplus · Accepted Answer

The method described in the question is known as the "naïve approach" or "naïve forecasting." This method assumes that the demand in the next period will be the same as the demand in the most recent period. Therefore, the answer is option B - Naïve approach.

______ Is a Forecasting Method in Which It Is Assumed