______ methods are used when no measurable,reliable,historic,or statistical data are available and are primarily based on intuition,judgment,or informed opinions of experts in the industry.
A)Market research
B)Qualitative
C)Quantitative
D)Causal

Question

Quizplus · Accepted Answer

Qualitative methods are based on subjective methods such as expert opinions, observations and interviews. These are commonly used when there is a lack of reliable or measurable data, or when the decision being made is based on factors such as emotions or attitudes. Market research, on the other hand, can include both qualitative and quantitative methods, and involves gathering data about customers, competitors, and the industry. Causal methods focus on explaining the relationship between cause and effect, and quantitative methods involve collecting and analyzing numerical data.

______ Methods Are Used When No Measurable,reliable,historic,or Statistical Data Are