One of the most important order-winning criteria for service firms is ______.
A)to operate at economies of scale
B)to have customer convenience
C)to have excess capacity available
D)to have idle capacity

Question

Quizplus · Accepted Answer

Customer convenience is a crucial order-winning criteria for service firms. This includes factors such as easy access to services, flexible hours of operation, and multiple channels for customer service. Service firms need to prioritize convenience to attract and retain customers, as this is often a key factor in their decision-making process. Operating at economies of scale, having excess capacity available, or having idle capacity are not necessarily order-winning criteria for service firms, as they do not directly impact the customer experience.

One of the Most Important Order-Winning Criteria for Service Firms