Benchmarking ______.
A)is the process of comparing the quality of your company's products or services and its processes with those companies considered to be world leaders in quality
B)is one of the essential elements of the strategic marketing process
C)is required to be compliant with government regulations
D)is required by the ISO

Question

Quizplus · Accepted Answer

Benchmarking is the process of comparing your company with other companies that are considered leaders in the industry to improve quality and processes. It is not an essential element of the strategic marketing process, nor is it required for compliance with government regulations or ISO certification.