In the scoping stage of the new product development process,______.
A)the team evaluates the technical merits of the product in relation to its potential target market
B)the team analyzes the channels through which the product can be distributed
C)the team reviews the media for advertising the product
D)the team recruits the team that will manufacture the product

Question

Quizplus · Accepted Answer

In the scoping stage, the team evaluates the technical feasibility of the product, as well as its potential target market. The focus is on assessing whether the product idea is worth pursuing and if it aligns with the company's overall strategy. Analyzing distribution channels, advertising media, or recruiting a manufacturing team are tasks that would typically occur in later stages of the development process, such as during the commercialization stage or production stage.

In the Scoping Stage of the New Product Development Process,______