An influence to comply with others to gain social approval or avoid social disapproval is termed

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Normative influence refers to the tendency to conform to the norms of a group in order to gain social approval or avoid social disapproval. It is based on the idea that people have a strong desire to belong and be accepted by others, and so they will conform to group norms and standards even if they are not necessarily in agreement with them. This type of influence is distinct from informational influence, which occurs when people conform to others because they believe that others have more accurate information or knowledge.

An Influence to Comply with Others to Gain Social Approval