Brett was listening to his favourite rock band while reading a magazine advertisement for a new body lotion 'designed to make your partner crazy for you!' Sonia read the same advertisement in a quiet corner of the room.Brett thought he had better check out this new body lotion,but Sonia had forgotten about it as she turned the next page.This sounds very much like the effects of

Question

Quizplus · Accepted Answer

The advertisement for the body lotion is using classical conditioning by pairing the lotion with the idea of making one's partner crazy for them. This creates an association between the two, similar to Pavlov's dogs being conditioned to salivate at the sound of a bell.

Brett Was Listening to His Favourite Rock Band While Reading