________ tracking is conducted after an activity or campaign has concluded.
A) Reverse
B) Forward
C) Opportunity
D) Coincident
E) Baseline

Question

Quizplus · Accepted Answer

Reverse tracking is conducted after an activity or campaign has concluded, allowing marketers to analyze the performance of the initiative and make improvements for future efforts. Forward tracking, on the other hand, is conducted during an activity or campaign to monitor its progress in real-time. Opportunity tracking involves identifying potential lead or sales opportunities, coincident tracking involves tracking multiple events occurring concurrently, and baseline tracking involves establishing a starting point for future performance comparisons.

________ Tracking Is Conducted After an Activity or Campaign Has