The return on earned media model:
A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
B) tracks coverage across media and in different markets against sales over time.
C) relies upon survey data to assess the effectiveness of social media marketing.
D) measures effective resource utilization.
E) captures how effective a company is at using capital to generate profits.

Question

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The Answer of The return on earned media model:
A) demonstrates how many "opportunities to see" for the target audience were generated by the social media tactics.
B) tracks coverage across media and in different markets against sales over time.
C) relies upon survey data to assess the effectiveness of social media marketing.
D) measures effective resource utilization.
E) captures how effective a company is at using capital to generate profits.

The Return on Earned Media Model