The timing of an event in a social world,the point at which a profile was activated,the timing of a contest conclusion,and subsequent posting of consumer-generated ads are examples of the time order of events that can be controlled for in:
A) the return on investment model.
B) the return of impressions model.
C) the return on social media impact model.
D) the return on target influence model.
E) the return on earned media model.

Question

Quizplus · Accepted Answer

The timing of events in the social world, such as activation of a profile, contest conclusion, and consumer-generated ads, can be controlled for in the return on social media impact model. This model looks at the impact of social media activities on the return on investment and helps in understanding the ROI for social media efforts. Hence, option C is the best choice. The other options do not specifically address the time order of events in social media.

The Timing of an Event in a Social World,the Point