Which of the following is the primary unit of analysis for content analysis?
A) the interview
B) the headline
C) the tweet
D) the word
E) the sentiment

Question

Quizplus · Accepted Answer

The primary unit of analysis for content analysis is the word. Content analysis involves systematically examining and interpreting communication (written, verbal, or visual) in order to identify patterns or themes. Words are the building blocks of communication and are therefore the most appropriate unit of analysis for this method. Analysis can be conducted at various levels (e.g., individual word, sentence, paragraph), but the word is the most common unit used.

Which of the Following Is the Primary Unit of Analysis