In netnography research,the researchers focus on studying:
A) the brand.
B) the company.
C) the community.
D) the individual.
E) the competitors.

Question

Quizplus · Accepted Answer

In netnography research, the focus is on studying the online community and their behavior, interactions, and culture within a specific online platform or social media site. Understanding the community is crucial for companies seeking to develop successful online marketing strategies or to gain insights into the consumer behavior and preferences. The focus is not on the brand, company, individual or competitors, but rather on the social context and culture of the online community.

In Netnography Research,the Researchers Focus on Studying